AmplifX Launch Plan

Week 1: Foundation & Social Setup

Social accounts - go live Day 1:

• X (@amplifx): Bio: "AI-scored community campaigns on X. Quality > quantity. Leaderboards. Rewards. Built for Web3." Pin a teaser video (30s screen recording of the platform with music, no voiceover). Follow 200-300 Web3 project accounts, CT influencers, DAO contributors.
• Discord: Launch server with channels: #announcements, #general, #early-access, #feedback, #campaigns, #leaderboard-flex. Roles: OG (first 100), Early Adopter (first 500), Campaign Creator, Top Scorer. Use Collab.Land for token-gating later. Add Carl-bot for auto-roles and welcome messages.
• Telegram: Create both a channel (@amplifx_ann) for announcements and a group (@amplifx_chat) for discussion. Channel posts auto-forward to group for discussion. Pin a "What is AmplifX?" explainer.

Waitlist setup:

• Add waitlist form to amplifx.io (email + X handle). Display count publicly ("847 projects waiting" - social proof).
• Offer incentive: "First 100 waitlist signups get 3 months Pro free." This creates urgency and gives you 100 power users at launch.
• Auto-reply to waitlist signups with a shareable referral link: "Move up the list - share your link. Top 10 referrers get lifetime Pro."

Ronnie's personal brand activation:

• @ronniehuss tweets: "Been building something for the past few months. If you've ever run a hashtag campaign and had no idea if people actually gave a shit about what they posted... this is for you. More soon."
• LinkedIn post: "Why I'm building AmplifX" - the founder story. Web3 engagement is broken. Likes/RTs are gamed. AI can score quality. Frame it as a problem you lived.
• Medium article: "The Problem with Hashtag Campaigns (And How AI Fixes It)" - publish on ronniehuss.co.uk and cross-post to Medium.

Week 2: Teaser Content & KOL Seeding

Daily X content for @amplifx (Week 2):

KOL/Influencer seeding (target 10-15 people):

Don't pay yet. Offer free Pro access + "Founding Partner" badge. Target:

• Crypto marketing people: @DCbuild3r, @Axie_Ronnie-type community leads
• Web3 tool reviewers: People who review and tweet about new tools
• DAO contributors who run community campaigns already
• CT personalities with 10-50K followers (big enough to matter, small enough to reply to DMs)

Ronnie's content (Week 2):

• Thread: "I analysed what makes Web3 community campaigns fail. Here are 7 patterns I found." (Educational, positions expertise, soft AmplifX mention at end)
• Engage heavily in CT spaces and replies. Be visible.

Week 3: Hype Escalation & Pre-Launch Campaign

The "Countdown Campaign":

• 7-day countdown to launch. Daily tweets from @amplifx with decreasing numbers.
• Each countdown tweet reveals one feature: Day 7 = AI Scoring, Day 6 = Leaderboards, Day 5 = Free Tier, Day 4 = USDC Rewards on Base, Day 3 = Campaign Analytics, Day 2 = One-click setup, Day 1 = "Tomorrow."
• Use consistent visual template (branded countdown graphic).

Discord/Telegram activation:

• Run a pre-launch contest in Discord: "Best tweet about why Web3 campaigns need fixing" - winner gets lifetime Pro. This generates organic content AND tests engagement.
• Share waitlist milestone updates: "500 signed up!", "750!", "1,000!" - momentum signals.

Prep for launch week:

• Draft all launch tweets, threads, blog post
• Prepare launch blog post for amplifx.io/blog
• Create a Notion/doc with all outreach targets (see Section 5)
• Set up the first AmplifX campaign (your own dogfood campaign - details in Section 2)
• Record a 2-minute Loom walkthrough of the platform
• Prepare a short (60s) hype video for X

The "AmplifX Launch Campaign" (Eating Your Own Dogfood)

Run AmplifX's first campaign ON AmplifX. This is the most important tactical decision of the launch.

Day-by-Day Breakdown

Press/Media Outreach

Skip mainstream tech press. Focus on crypto-native media:

• Publish to: CoinTelegraph (contributed article), The Block, Decrypt, Bankless newsletter
• Niche targets: Web3 marketing newsletters, DAO tooling roundups, Base ecosystem blogs
• Format: Don't pitch "we launched." Pitch a story: "AI is coming for engagement farming - here's how one platform is using it to fix Web3 campaigns"
• Base ecosystem: Get listed on base.org ecosystem page. Tag @base and @jessepollak in launch tweets. Base team actively amplifies builders.

Month 1 (Weeks 1-4): Validate & Iterate

Weekly cadence:

• Run 1 AmplifX-hosted campaign per week (different themes: "Best CT meme", "Best thread about [topic]", etc.) to keep the platform active and visible
• Ship 1 feature improvement per week based on user feedback (announce publicly - "You asked, we built")
• Publish 2 blog posts per week (SEO articles already scheduled - maintain cadence)
• 1 Twitter Spaces or Discord event per week

Growth tactics:

• "Launch your first campaign" onboarding flow: When someone signs up, guide them to create a campaign in under 5 minutes. Reduce friction to zero.
• Leaderboard screenshots as content: Every active campaign's leaderboard is shareable content. Encourage campaign creators to share them.
• Reply-guy strategy: @amplifx actively replies to tweets about "community engagement," "hashtag campaigns," "shill contests" with genuine value (not spam). Position AmplifX as the solution.
• Base ecosystem integration: Attend Base ecosystem calls, contribute to Base Discord, get featured in Base ecosystem roundups. Being on Base is a distribution advantage - use it.

Partnership pipeline (Month 1 targets - sign 5-10):

• Reach out to 10 small-mid Web3 projects per week (see Section 5)
• Offer first campaign free (they're on free tier anyway) + white-glove setup help
• Goal: Get 5-10 active campaigns running by end of Month 1. This is the critical mass needed for social proof.

Month 2 (Weeks 5-8): Scale & Monetize

Growth tactics:

• Case studies: By now you have data. Write up 2-3 case studies: "How [Project] increased quality engagement by X% with AmplifX." These are your best sales tools.
• Referral program: "Invite a project, both get 1 month Pro free." Track via referral codes.
• Campaign templates: Create pre-built campaign templates for common use cases (NFT mint hype, token launch, DAO governance participation, meme contests). Lower the barrier to creation.
• Integration partnerships: Connect with Web3 tools - Galxe, Zealy, Guild.xyz, Layer3. Not as competitors but as complementary. "Use Galxe for on-chain quests, AmplifX for X engagement campaigns."

Content escalation:

• Start a weekly newsletter: "The AmplifX Weekly" - top campaigns, best posts, leaderboard highlights, Web3 marketing tips
• Guest posts on partner blogs
• Ronnie appears on 2-3 crypto podcasts (pitch: "AI scoring for Web3 community engagement")

Month 3 (Weeks 9-12): Compound & Expand

Growth tactics:

• Self-serve is working: By now, projects should be creating campaigns without hand-holding. If not, fix onboarding.
• Power user features: Multi-campaign management, team accounts, API access. These convert free to Pro.
• Seasonal campaigns: Tie into crypto events - ETHDenver, Token2049, etc. "Run your event hashtag campaign on AmplifX."
• Ambassador program: Top 10 most active campaign creators become AmplifX Ambassadors. Give them Pro free, exclusive Discord role, early feature access. They become your sales force.

Viral mechanics beyond the @mention:

• Leaderboard embeds: Let campaign creators embed live leaderboards on their website. Every embed is a backlink + brand exposure.
• "Powered by AmplifX" badge: On leaderboard pages and embeds. Clicks through to amplifx.io.
• Share-to-climb: Bonus points for sharing the campaign link? Or bonus for inviting others who participate? Careful with gamification here - don't incentivise spam.
• Campaign discovery feed: A public feed of active campaigns on amplifx.io. People browsing can join campaigns, discovering new projects. AmplifX becomes a discovery layer.

Content Pillars

Posting Schedule

• X: 3-4 tweets per day (1 main post + 2-3 replies/engagements/quote tweets)
• Discord: 1-2 posts per day (announcements + community engagement)
• Telegram: 1 post per day (mirror key announcements)

Cross-Posting Strategy

• X to Discord: All major tweets get posted in #announcements. Leaderboard updates go in #campaigns. Memes go in #general.
• X to Telegram: Channel gets 1 daily digest of key tweets. Don't spam - Telegram users expect curated content.
• Discord-exclusive: Early feature previews, behind-the-scenes screenshots, polls about upcoming features. Reward Discord members with exclusivity.
• Telegram-exclusive: Quick alpha drops, fast announcements. Telegram is for speed. Discord is for depth.

Target Segments (by priority)

Co-Marketing Opportunities

• Joint campaigns: Partner project runs campaign on AmplifX, both accounts promote it. Shared audience exposure.
• "Campaign of the week": Feature one partner campaign prominently across AmplifX socials. Partners love free promotion.
• Base ecosystem co-marketing: Joint content with other Base projects. "The Base ecosystem toolkit" type threads.
• Integration partners (Galxe, Zealy, Guild.xyz): "Use AmplifX for X campaigns + [partner] for on-chain quests" - mutual referrals.

X (@amplifx)

Tone: Confident, slightly irreverent, Web3-native. No corporate speak. Talk like a builder, not a brand. Use "we" not "AmplifX." Occasional profanity is fine if it fits CT culture. Never cringe.

Frequency: 3-4 original posts/day. Unlimited replies and quote tweets. Be a participant in CT, not just a broadcaster.

Thread strategy (1 per week minimum):

• "X things I learned from [data/experience]"
• "How [project] did [thing] with AmplifX" (case study)
• "Unpopular opinion: [take about Web3 marketing]"
• "Here's how [feature] works, explained simply"

Engagement tactics:

• Reply to EVERY mention for the first 30 days. Every single one.
• Quote tweet interesting campaign posts with commentary
• Jump into relevant conversations about CT engagement, shill culture, community building
• Run polls (2x/week): "What matters more in a community campaign: reach or quality?" - these get algorithmic boost
• Use the @ronniehuss account to amplify @amplifx and vice versa (founder + brand flywheel)

WELCOME
  #rules
  #start-here (onboarding guide + role selection)
  #announcements (locked, admin only)

COMMUNITY
  #general
  #introductions
  #memes
  #feedback-and-ideas

CAMPAIGNS
  #active-campaigns (live campaigns with join links)
  #leaderboard-flex (share your scores/rankings)
  #campaign-showcase (creators show off their campaigns)

SUPPORT
  #help
  #bug-reports
  #feature-requests

EXCLUSIVE
  #og-lounge (OG role only - first 100 members)
  #pro-users (Pro subscribers only)
  #ambassadors (ambassador program)

Telegram

Structure: Channel + Group

• Channel (@amplifx_ann): Announcements only. Clean, curated. 1-2 posts per day max. Launch updates, new campaigns, major milestones, feature releases.
• Group (@amplifx_chat): Open discussion. Community chat, campaign discussion, support. Link to channel for official updates.

Why both: Channel for people who want signal, not noise. Group for community. Many Web3 users prefer Telegram for quick updates and X/Discord for deeper engagement.

Telegram-specific tactics:

• Pin a "What is AmplifX?" message with links to app, X, Discord
• Use Telegram polls for quick community decisions
• Share exclusive "alpha" - early feature previews, upcoming partnerships - to reward Telegram members
• Don't over-moderate. Let the community talk. Step in for spam only.

Budget Recommendation

Crypto-Native Ad Platforms

Coinzilla / Bitmedia:

• Banner ads on crypto news sites and DeFi dashboards
• Target: Web3 project founders and community managers
• Budget: $200-500/month to test
• Creative: "Stop rewarding spam. Start rewarding quality." + leaderboard screenshot

Twitter/X Ads:

• Promoted tweets targeting Web3 keywords: "NFT community," "crypto marketing," "Web3 engagement"
• Use your best-performing organic tweets as ad creative (already validated)
• Budget: $300-500/month
• Lookalike audiences based on followers of competitor tools (Galxe, Zealy, etc.)

KOL/Influencer Deals

Sponsorships

• Crypto newsletters: Sponsor a section in Web3 marketing or DAO newsletters ($100-300/edition). Target: Bankless, Week in Ethereum, DAO-focused newsletters.
• Twitter Spaces: Sponsor or co-host Spaces about Web3 community building ($0-200)
• Podcast sponsorship: Niche Web3 podcasts that cover tools and marketing ($100-300/episode)

Weekly Tracking Dashboard

Success Benchmarks

Red Flags to Watch